Yesterday I got a question from a reader asking what I thought about using a link to his Smugmug site in the PFRE Real Estate Photographer Directory.
My response was: I highly suggest that if you register for the REP directory that you have a real estate photography only site that has a portfolio of your real estate work, contact information etc (not a smugmug or flickr site). The reason I say this is that being in the directory invites potential clients to compare your work to others in your immediate area.
Ill even go farther and say if you intend to do real estate photography a website dedicated to real estate photography is essential to maximize your success. Real estate photography has the capability to create a significant income stream ( 32% of readers report income $40K USD and above, 52% report $29K USD and above). Any endeavor capable of this kind of income which involves supplying clients with images for the web, screams for a dedicated web site where you show your work. After all you can have a template web site that does everything you need for as little as $199 per year. Frankly, when I see a photographers web site that has, portrait work, events, product shooting, wedding photography and other portfolios on it, to me it says loudly, Hobby shooter. Any of these shooting specialties where you have a income stream deserves a dedicated site to promote that type of work.
Whats wrong with a Smugmug or Flickr site? One of the primary goals of a web site dedicated to your real estate photography work is looking professional. Smugmug and Flickr sites are just dont present a professional image. You need your site to have the following features:
1. Your own domain name- Most web site hosting services throw this in for free these days. Use a derivative of your name or something that says real estate photography.
2. Make your real estate portfolio the center piece of your site- Present it with a Flash slide show of large (800 x 600) images. Use only your best images. After all, the primary purpose of the web site is to show your work. One think that drives me absolutely crazy is portfolio slide shows that have mixed landscape and portrait format. I noticed that Aaron Leitz uses an elegant way to solve the mixed format problem in his portfolio. He displays two portrait mode photos along side each other to form a landscape mode photo. This makes the slide show smooth and elegant. Great idea Aaron!
3. Provide your contact information. Phone number is essential.
Larry
Source: Photography For Real Estate.com
Octubre 23rd, 2008 a las 6:36 am
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