Scott Hargis sent me a copy of his e-mail marketing piece today and I think it is particularly well done so I thought I’d show you what it looks like and run through what I like about it. Scott has been doing this for several years so he’s refined this by trial and error.

A screen capture of the e-mail the recipient gets is on the right. Here are what I think are the significant features:

1. This piece is what is known in marketing as “drip marketing“. You send a potential client something on a regular basis so you build your “brand” with this person. Scott is sending these quarterly. He assembles a gallery from what he thinks are his best images since the last e-mail so each months gallery is fresh and new.
2. Because you have the name, e-mail and phone number of all of the top Realtors in your area (don’t you?) you are only sending this to agents you know want and need your services. Perhaps you’ve even talked to some on the phone or meet them at a brokers meeting or marketed them in some other way.
3. The e-mail has an opt-out link so if the Realtor doesn’t like getting these they click the link and they’re off you list.
4. The e-mail is visual. Not a lot of words…

Continue reading…

Larry

Source: Photography For Real Estate.net